Girl Crush: Sophia Amoruso of Nasty Gal

Nasty Gal, that rip-roarin' heck of an online shop that shows up every other day in your inbox, is awesome. Whether you're a Jeffry Campbell-platform/denim cutoffs/halter top-typeor not, Nasty Gal is a super user-friendly site with a variety of products at a variety of price points.

Second Floor Flat—Nasty Gal
So I was already obsessed with Nasty Gal before reading this Forbes article about the founder, Sophia Amoruso.

Second Floor Flat—Sophia Amoruso

If you don't feel like reading the article, you can watch a video of Sophia basically telling you what the article says.

Second Floor Flat—Sophia Amoruso

If you're still too lazy for that, here are your top talking points:


•Nasty Gal started out as an eBay shop that was ran from a cottage in Amuroso's aunt's backyard

•The name comes from a Betty Davis song (not Bette Davis, and not this song).  

Side note: I've always wondered about how Nasty Gal got it's name, haven't you?  I had a start-up accessories line when I first moved to New York, and people would ask us constantly about the origins of our business name. I'm sure they had a heck of a time explaining to the banker at Bank of America (or whatever) that the company's name was Nasty Gal.

•She found her first employees by searching through LinkedIn (which makes me want to update my profile yesterday)

•Nasty Gal rarely discounts their items and instead sells 93% of their stock at full-price (which is nuts)

Second Floor Flat—Sophia Amoruso

On top of that, her house and her dog are cute. It's always great/awful when someone leaves you both super inspired and super jealous.


 From here, here, here, oh—and here!