Someware Holiday 2015

Though my Pinterest wishlist boards would have you believe otherwise, I can't believe the holidays are around the corner...again. It feels like it was just yesterday that we were going to Berlin, or that I was returning to the States for the first time. In reality, it's been a whole entire year. 

Regardless, the holiday season is coming up fast. But leave it to Someware to get me excited about the release of new holiday products. I received their lookbook, featuring the holiday collection, just the other day and I'm absolutely smitten.

Take a look below and I think you'll agree – it's beautiful, and those blue and white doormats are now firmly on my wishlist.

Holidays, here we come. 


Bridge & Burn Summer Lookbook

Bridge & Burn released their latest summer lookbook last week and the images are unsurprisingly gorgeous.

Shot along the Oregon coast by photographer Ryan Plett, the lookbook showcases the latest pieces from Bridge & Burn's summer collection. Don't you just love them? This dress has to be my favorite.

You can see the rest of the lookbook (and shop the collection) here.

Swoon.

Bridge & Burn Summer 2015 Lookbook | Second Floor Flat

Dolores Haze Fall 2015

The Dolores Haze Fall 2015 lookbook was just released and, naturally, I love it.

The collection exudes vintage collegiate style, which means I can fulfill my dreams of becoming Ali MacGraw circa 1970, with a little help from the mini skirts, button downs, sweaters, and capelets.

All very Ivy League, all very youthful, all very dreamy. After all, the namesake of Dolores Haze, which is designed by my good friend Sam Giordano, is Lolita's real name in, well, Lolita.

Think innocence, and a few other things.

Here's a quick look at the collection via the lookbook's accompanying polaroid journal, made by Sam herself: 

dolores6.jpg

Behind The Scenes With TANTUVI SS15

Look – not to toot my own horn or anything, but I have really talented friends.

Yes, I know everyone says that. And yes, mine really are.

Case in point: Arati Rao of TANTUVI, who I was introduced to by my pattern designer and eco-beauty-line owner friends last year. (See? Cool.)

After the introduction, I interviewed Arati for a freelance piece and then found myself returning again and again to her work. There's something about her patterns, color choices, and simple styling that I just love.

Because there are so many incredibly inspiring emerging designers and collections out there, I'm going to start posting more in-depth pieces on some of my favorite lines in a new column called Behind The Scenes. These posts will look at the inspirations and processes behind the work and businesses of some of the best top notch, cool-kid creatives. I'll be sharing along on Instagram, using the ever-important hashtag (have to have a hashtag, right?) of #sffscenes

Let's start with TANTUVI:

TANTUVI began in 2010 after founder and designer Arati Rao had spent much of the year traveling. On her travels, Arati discovered and formed an attachment to the hand-loom textile traditions she found in South India.

From there, TANTUVI – which means 'weaver' in Sanskrit – was formed. 

For the Spring/Summer 2015 collection, Arati was inspired by travel yet again – but this time, her inspiration came from a trip to Turkey.

She shares the role Turkey played in designing her SS15 collection: 

"There was something about Turkey that really spoke to me. The palette I was originally thinking of didn't seem right, so I created a whole new color scheme, which was heavily influenced by my visits to Pamukkale and Cappadocia."

"Pamukkale has these amazing natural formations of sulphur water, and a pool known for its healing properties that was once visited by Cleopatra."

Editor's Note: Woah

"Cappadocia was incredible. Twice, we were up before sunrise and the sky was unreal. We also went on a hot air balloon – that was unbelievable."

I love how clearly you can connect the color choices and inspirations in the SS15 collection to Arati's time in Turkey. From the colors to the patterns, and maybe even the shapes, you can see exactly where she was inspired.

All TANTUVI pieces are hand-dyed and hand-woven in South India before being assembled in Brooklyn, and Arati aims to provide income and a stable livelihood to both the women presently involved in the TANTUVI production process as well as the future generations behind them.

See? Told you my friends were cool.

Shop TANTUVI here

Learn more about TANTUVI's process here

Follow TANTUVI here


Very Fine South Fall 2014 Lookbook

Man I'm proud of my hometown lately.

In the period since I left Atlanta after graduating from SCAD in 2008,  I've seen countless creative folks setting-up shop in the city, and it's so, so inspiring.

To name a few:

Britt Bass Turner, Megan Huntz, Henry & June, Factory Girls, and outside of the fashion world there is, of course, The BS.

Even though I no longer live in ATL, it's a town that will always be near and dear to my heart, so I love learning about all of the incredible designers springing up all over the city, and all over my Instagram feed.

In fact, one of these designers was discovered on an Insta-binge over the weekend, and I'm so glad it came across my radar: Very Fine South.

Started by Laure Shope in 2011, Very Fine South got its start making hand waxed bags and have now extended their work to include planters, clutches, and zipper pouches

Another thing I love about Very Fine South is their focus on the environment and support for local industry. All of their goods are made by hand of sustainable materials, and 10% of all profits from the sale of their planters go to the Georgia Tech Urban Honey Bee Project. Nice job, guys.

Hooked? Want to buy everything? I thought so.

Luckily, Very Fine South is offering 10% off of all holiday orders placed by November 16th using code EARLYBIRD

Happy shopping, y'all.


KULE Fall/Winter 2014 Lookbook

If you've been following Second Floor Flat, you may have noticed that I have kind of an obsession with KULE. (You may have noticed because I write about them, like, every day.)

So when KULE's fall/winter 2014 collection was first released a few weeks back, I was yet again blown over by both the product offering and the incredible styling.

Aside from the excellent quality and beauty of the individual pieces in the collection, one thing that always strikes me with KULE lookbooks is the consistency. You really know who the KULE girl is – no matter how much the pieces in the collection vary, they're all speaking the same language. And trust, that can be a hard thing to pull off.

Here are a few of my favorite KULE fall/winter 2014 looks

Gorgeous, right? 

If you're in the mood to buy everything like I am, rest assured you can shop the entire collection here


Lookbooks Lately: Outfit Inspiration

Getting some major outfit inspiration from THE WHITEPEPPER, ZARAKULE, and Sézane's most recent lookbooks. From tailored trousers to plaids and holiday-party onesies, here are a few of my favorite looks: 

 

KULE SS14

Kule SS14 Lookbook / Second Floor Flat
KULE SS14 Lookbook / Second Floor Flat

 

ZARA TRF AW13

ZARA TRF AW13 Lookbook / Second Floor Flat
ZARA TRF AW13 Lookbook / Second Floor Flat

 

THE WHITEPEPPER AW13

THE WHITEPEPPER AW13 Holiday Lookbook / Second Floor Flat
THE WHITEPEPPER AW13 Holiday Lookbook / Second Floor Flat

Isn't this the best velvet jumpsuit ever

 

 

Sézanne HOLIDAY 2013

Sezanne Holiday 2013 Lookbook / Second Floor Flat
Sezanne Holiday 2013 Lookbook / Second Floor Flat