California Tailor's Tomboy Tees

What a difference a season makes.

Spring is here in London, and while spring (and even summer) weather in the UK doesn't always call for sandals and sundresses, what it does call for is bare limbs,16-hour days, and semi-regular sunshine. 

These days that's enough for me, though it's certainly different from what I'm used to.

I grew up in the Southern US. Atlanta, if we're getting specific. 

In the seven years that have passed since I left Atlanta, I've learned just how good I had it at home – weather-wise, and of course otherwise as well.

The thing is, in the South you're guaranteed four solid seasons of weather each year. Bright, sweltering summers, colorful springs and autumns, and cold-enough winters. You can step outside and know for sure what time of year it is based on the weather, because the seasons match the calendar in a way that I've come to learn is unique. The only thing the South is guilty of is a few unseasonably warm and sunny days in the winter every now and again. But I'm not complaining about that.

Thanks to the seven years I've spent living in the chillier, less predictable climates of New York and especially London, I've come to value and appreciate the changing of the seasons and specifically the feeling of warm sunshine on my arms and legs in a way that I could never have imagined before.

I know that Gill from California Tailor can relate. You may recall from my interview with Gill earlier this year she's a fellow expat – a Londoner in the US, calling Los Angeles her for-now home. And though a sunny day in London is stunningly beautiful, with its bright green grass and the crazy-clear sun, I can imagine that Gill has grown to love the feeling of Southern California sunshine. Not to mention what the weather allows you to wear, all year round.

To celebrate the sushine and the arrival of a the almost-summer season in London and elsewhere, California Tailor has just released a line of everyday tees. Featuring floral prints from Liberty of London, the Tomboy Tees are the perfect mix of the LA x London lifestyle. It's a classic tee made easy thanks to the cozy fit and, by the way, did I mention that London's famous Liberty was involved? (Don't even act like you haven't 'grammed the front of Liberty at some point. I know you have.)

Because this is a line after my local-loving heart, all of the tees were produced in downtown LA, and the fabric itself was knit just 20 minutes from the very studio where the tees were designed. Cool, right?

Celebrate the summer by grabbing your own Tomboy Tee here(I'm wearing the Classic Tee in Classic Navy with the Summer Neckerchief in Liberty's Jody Floral print, in case you want to be twinsies.) 

Happy shopping!

 

I received product from California Tailor though this is a business I truly believe in. Plus, at this point Gill from California Tailor and I are legit friends, k? Thank you for supporting the businesses that support Second Floor Flat. Have questions? Let me know!


Shopping List: Goodies from L.A.'s SOMEWARE

SOMEWARE came to my attention a few weeks back, and as soon as it did I panicked in the way that I always do when I find a store/designer/site/publication that I love. 

And by that I mean, I closed the tab to calm myself down, then re-opened it and started Pin-ing the crap out of everything.

But with SOMEWARE – a new Los Angeles-based homeware and accessories online shop – I had to have more. So, I sent a little fangirl e-mail to the sweet owner, Giselle, and asked her a few questions about her darling brand.

Read on:

What inspired you to start SOMEWARE?

SOMEWARE was in my mind for a long time. My initial idea was to focus on designing a line of hammocks (Editor's Note: hammocks? awesome), but I had a hard time pursuing it while I had a full-time job.I had been working as interactive designer for advertising agencies in LA for a couple of years until eventually I reached a point where I felt so disconnected from my work, that I had to pull the trigger and quit so I could do what makes me happy. I’ve always loved textiles, traveling, and housewares so I decided to merge all of that, creating the perfect line of work for me. 

 

Where did the name come from?

At first I wanted to name the store SOMEWHERE because I knew traveling would be an important component of the business. Before I went on my first trip, I met up with a friend and told her about what I was planning. She suggested that I name it SOMEWARE instead since I was going to focus on selling housewares and I instantly fell in love with the name and the play on words. 

 Tell me  more about how you got to where you are. Do you have a background in retail?

After I graduated from college I worked for different digital ad agencies, learning a lot about web design, online advertising, and e-commerce websites. I didn’t have any formal knowledge of the housewares business, the buying process, or retail, but I figured the fact that I was going to be able to design my own e-commerce store and do the branding for it was already a big plus. The rest I’ve been learning as I go which is really exciting and challenging at the same time. 

 

What's your favorite thing about owning an online shop? Least favorite thing? 

I love doing the buying, working on the photography for the website, the branding of the products, preparing the packages and sending them out to all kinds of places. The part I dislike the most is probably the accounting.

What inspires your style?

I’m mostly inspired by simplicity, eclectic spaces, pastel and muted earthy colors, geometric shapes, patterns and textures, and nature.

 

What's one book everyone should read?

I recently heard an interview with Paulo Coelho, the author of The Alchemist. I read the book 12 years ago, but the interview reminded me of the strong influence that the book had had in my life. It inspires people to follow their dream and passion and to overcome the ups and downs of the journey. It also talks about becoming more in tune with the world and listening to the signs that the universe gives you as it conspires for what you want.

 

What about one movie?

It's hard to pick one in particular. I'm a big fan of Wes Anderson films, but I'd say for me, Fantastic Mr. Fox is one of the best ones. Everything in that movie is amazing, the script, the sets, the characters, and it's all done in stop motion which makes it even more incredible to watch. 

 If you weren't living in Los Angeles, where would you live?

Tough question! The first place that comes to mind is New York because I've always been inspired by the energy of the city and the creative opportunities there. I've yet to visit Europe though, and something tells me that I would love the lifestyle and culture there. And I think their work/life balance is closer to what I have in mind for my life. 

 

Hop on over to SOMEWARE and check out Giselle's amazing homeware and accessories. While you're there, be sure to check out her Journal for the story behind some of their feature designers.


Boutique Bucket List: Part II

Take II on Boutique Bucket List, a feature where I choose a few of the stores that I would visit on my dream boutique road trip.

Aside from longstanding favorites like Need Supply Co. and Amelia, there are an endless list of boutiques that I'm desperate to see in person rather than just shop online.  Part I of the Boutique Bucket List included Sydney's Girl & Graaf, New York's The Apartment (brick & mortar shop of The Line), LA's Poketo, and Paris's The Broken Arm. Here are the rest of my faves:

WESTERLIND - Nobody but nobody does outdoor gear like New York's Westerlind, which is self-described as a place where "technical gear and apparel meet a style-minded boutique". Dream. Westerlind has curated a collection of cozy sweaters, wool blankets, and snuggly slippers that somehow all make perfect sense sitting next to something like an axe. P.S. - I also profiled Westerlind for KEEP a few months back! At this point, I might be at certified stalker level. 

Favorite Westerlind finds: Samuji Kamu Sweater ($299) + Military Wool Blanket ($184.50)

 

 

TENOVERSIX - TENOVERSIX is one of the original cool-girl shops and, aside from the killer store decor, offers the must lust-worthy shoes, accessories, and beauty products ever from designers like 3.1 Phillip Lim, Clare Vivier, Rodin, Want Les Essentiels, and tons more. Also, the owner is the wife of Jason Schwartzman. If that doesn't convince you that TENOVERSIX is the best store ever, nothing will. 

Favorite TENOVERSIX finds: 3.1 Phillip Kim Quinn Loafers (now $487) + Lizzie Fortunato Jewels Safari Clutch ($339)

 

 

BROOK FARM GENERAL STORE - I kick myself on a daily basis for not visiting Brooklyn-based Brook Farm General Store when I lived in Greenpoint. Featuring a well-curated selection of home, cooking, and lifestyle goods, BFGS (we're that close) is basically a small town country store right smack in the middle of NYC's trendiest neighborhood. It doesn't get better than that.

Favorite Brook Farm finds: Waxed Canvas Book Bag ($108) + Enamel Butter Pot ($45)