Paris, a few weeks back. It's a rainy Sunday and my friends and I are strolling through Le Marais (that's what you do in Paris on Sundays). We come across LE MONT ST MICHEL - a brand I'd heard of and lusted after from afar. Obviously I went in, obviously I became obsessed.
Both the store and the aesthetic were clean but not serious. Let's say Wes Anderson decided to go minimalist, then go French, but stayed fun while losing his American friendliness. You're getting the idea.
LE MONT ST MICHEL was originally a workwear brand that began in Britian in 1913, so they're currently celebrating their 100th anniversary. It's a family business, and they really value their heritage which gives them that many more points in my point-collecting book.
If you aren't in Paris, then you're no one.
Just kidding - what I was actually going to say is that you can still shop LE MONT ST MICHEL online at Mychameleon, place des tendances, and L'Exception - which, if I'm not mistaken, is the coolest name for a site ever.