London Fashion Week: Fashion East SS14

London's  Fashion East  is a non-profit that nurtures and supports the work of up-and-coming fashion designers. Cool right?

So each season the mood at the Fashion East show during London Fashion Week is lighter, and there's also a certain level of excitement: this is new work from new designers, and graduates of Fashion East includes folks like
Marios Schwab and J.W.Anderson, so the work is always impressive.

This year, Ryan Lo, Claire Barrow, and Ashley Williams showed their collections to thrilling results. Perhaps most thrilling was the fact that Harry Styles was there, but that became less exciting when I discovered that he was 19.  Regardless, the collections were stunning. See below.

 

Ryan Lo

 "The hills are alive with the positivity of the Ryan Lo girl, whose head is filled with make-believe picnics, dainty lunches of finger sandwiches, sugar and spice and all things nice."

 

Claire Barrow

 "Fueled by magic and the otherwordly, the gang dress in silk, leather and cotton drill; casual shapes that have the feeling of eveningwear contrasted with raw-edge detailing."

Ashley Williams

" ...In true homeage to Stateside beach culture, denim, neoprene, and toweling in classic shapes are re-worked with clever pleating and embroidered lace. "Lady Lilo" and "Dream Boat" prints feature on crepe silk satin, leather and swimwear..."