I've always liked the smell of a man (?).
Even as a mini Second Floor Flat, my mother and I would always make sure to park near the men's section of a department store when we would go shopping at the mall. Not only are the parking lots generally less crowed near the men's entrance (tip) but parking there would mean that we'd have to walk through the men's section not once but twice - on our way into the mall, and on our way out.
Great smell aside, it may have to do with the killer design of the packaging. Or, the fact that the small team behind this brand only uses natural ingredients and tests all of their products for a year before releasing them to the public.
Portland General Store will be releasing women's products soon, which I certainly plan on trying (and reporting back on) as soon as possible. In the meantime, I'll stick with the men's. Sure beats visiting a mall department store.