Kate Spade Saturday

If there’s one designer out there who knows how to market to their audience, it’s none other than New York's own Kate Spade.

The Kate empire has it all: from handbags to clothing and housewares to stationary, it’s not a stretch to say that on top of creating an international mega brand from scratch, Kate Spade has even created her own style. That now-familiar pairing of patterns, prints, and unmissable colors, combined with poppy catch-phrases, a vintage vibe, and a fun-without-being-dumb golly-gee attitude is unmistakably Spade which is why I was so excited to discover her new little sister brand, Saturday.

I’ve gone on about Kate Spade before but thanks to Saturday's recent launch, I’ve got a whole new reason.

Say hello to one of your new favorite brands, with pretty pieces that still scream Kaaaate! but are lower-priced, more accessible, and - dare I say it - even more fun.